When people think about the Super Bowl, they usually think about food, parties, a halftime show, beer, cheerleaders, and maybe as an afterthought, football. But another factor to think about, that is just as important as the big game itself, is the commercials.Super Bowl Sunday has historically been known as the day that people across the country give a rest to the channel surfing day-to-day life requires from them. People actually stop for a moment to sit back and see what the world wants them to buy, and if they’ll get entertained in the process. Seeing as these commercials are also known to be more expensive than any others during the year, costing advertisers $2.3 million per 30 second spot this year, it makes sense that the airtime buyers would be trying to make their commercials stand head-and-shoulders above the others. After all, commercials that stand out usually see increased sales and product recognition.The major consensus this year, however, is that the commercials were less on the intellectual side of things and centered more on low-rate humor, with a great deal of focus on the male anatomy. “There was plenty of aiming for a certain area of the male anatomy, and not just by the makers of drugs for erectile dysfunction,” according to an article by Justin Bachman for the Associated Press.When students at Skyline were asked about what they thought of the Super Bowl commercials, the answers were along the same lines. “I thought they were better than last year, though there were too many beer commercials, and too many male enhancement commercials,” said Skyline student Roami Jamal. “It was like all they were targeting were old guys who can’t get off anymore, and drunks.””Erections that last for more than four hours, though rare, require immediate medical attention,” Brian McKay, another Skyline student, quoted from the disclaimer of a commercial. “That made me want to buy their product,” he added sarcastically.Despite all the bathroom humor, and the blatant advertising urging people to drink more, the commercials at the Super Bowl this year had a positive effect on the community. Not only was Budweiser exposed to be nothing more than a company with the mentality of a group of middle school students with way too much money to spend on nothing, but also we learned that erectile dysfunction is a common problem among everyone, and as such it should be dealt with by using dangerous drugs with little regard to the consequences.
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Super Bowl commercials can’t get it up
Frank Romero
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February 17, 2004
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