When someone hears the words “online streaming,” websites such as Netflix and YouTube probably come to mind. Those sites are well known for showing films and informational live events, respectively. However, it is now being used much more locally here on campus.

Skyline College sports are now being streamed using the website UStream. Almost every sport at both the professional and collegiate level have either streams or television deals which show their games, so this is a very good step for the athletes in community colleges.

Most notably, ESPN has been pushing ESPN3.com as the alternative for those fans on the go. Skyline College’s decision to make it easier for their fans to follow the teams is a great move and it ensures that those who cannot make it to the games will still be able to watch from their computers, tablet or smart phones. It isn’t easy attending games for fellow students, particularly those late night games, but this makes it simple for those interested in following Skyline College’s many athletes.

Fans, however, aren’t the only ones who will benefit from UStream. Women’s head basketball coach Christopher Watters said that “the players have enjoyed UStream.” Watter goes on to say “It gives them an opportunity to go back and watch themselves play, but it also gives friends and family who are unable to attend games the opportunity to watch them play.”

The benefits expand beyond that as it can also be used to scout opponents and re-watch game film. Asked if it could perhaps be used as a recruiting tool, Watters acknowledged it could. “Who doesn’t want to play on TV, right?” Men’s basketball coach Justin Piergrossi agreed, saying “It can definitely be used as a recruiting tool. First of all, it allows new and potential recruits to view our product. Not only can they view it live, but it is archived for viewing at a later date.”

When asked what kind of effect UStream had on the attendance of games, Skyline College Dean of Kinesiology Joe Morello said “… our attendance was better in the games that were streamed! My sense is that if people could be here that they would attend the event live. By streaming, we are actually broadening the ability of people to connect with the college as opposed to reducing the number who actually attend games.”

This
is by no means groundbreaking technology being used for the first time, but it
is a positive step in connecting with fans and creating an avenue for them to
follow teams and players they otherwise may not have the chance to. As online
content increases and more classes can be done through the internet, having game’s
a click away will give players attention, motivation and become a tool for their fans.