Sex sells. Since we were little kids, this is what we were taught by marketing and advertising companies. Everywhere we look we are reminded that you were meant to look a certain way.

America is constantly being surrounded by sexual images. Magazines, commercials, stores would show us what is deemed “sexy.” Places like Victoria’s Secret are always showing us those “skinny” girls in bras and panties. Commercials are always over-sexualizing women and making them to be a certain way.

Radio Shack has just released a new commercial with Robin Thick which is selling the Beats by Dre Pill, a portable speaker for your music. First off, the “Pill” looks like a vibrator, and the women in the commercial are wearing scantily clad clothes while dancing around inappropriately.

I saw this commercial first thanks to the Twitter of MissRepresentation, which is the official Twitter page for the movie that was made by Jennifer Newsom to show how media influences social norms. I couldn’t believe that this was an actual commercial and that Radio Shack was actually going to be putting this out there for everyone to see.

We have seen sexual images of women being scandalous before, but this takes it another step further with the dancing and clothes they are wearing.

I wasn’t surprised where they featured it in the lineup of commercials though. I mean they aired it when a big game was being televised on ABC, during a game that has a lot of men watching and a time where most people are home since it was Mother’s Day.

We (as Americans) put too much emphasis on women’s looks and the idea that the value of women stems from their looks. When we sexualize women, like we do in the media, they think ‘this is the way we are supposed to act and dress.’ Then when women dress this way, they are cast as ‘sluts,’ ‘whores,’ and are then stereotyped into certain categories.

Men are also more likely to disrespect women because of the way they are dressing. These images that both men and women are seeing in the media have a big effect on how they behave, not just around themselves but to others as well.